3. Nora, a solution to Snoring

Introduction

I came across this device on Kickstarter and it claims to solve the problem of snoring. Obviously, when anyone comes across a device that seems too good to be true, they are skeptical. After watching the video and reading into how snoring is caused, this is my intake on the device.

Pros

1. Prevents Snoring

I don't know if the claim is true, but if the device works as stated, then this is a huge plus.

2. Elegant Design 

The design is minimalistic and has a sleek design. It does not impede on comfort while sleeping.

3. Rechargeable battery

It claims that Nora can be used for 3 nights before needing to be recharged. This could be brought along a short trip without needing to carry the charger.

Cons

1. Pillow Required 

I know some people, including myself, find pillows very uncomfortable and prefer not to sleep with a pillow. Nora is said to be used in conjunction with a pillow, so if one does not use a pillow, I don't think Nora is the solution.

2. Large size

Judging by the picture, the travel bag looks rather large, about the size of a a thick briefcase. I doesn't look like it would be able to fit inside a backpack. It would have to be carried by hand or inside a suitcase.

Final Thoughts and Verdict

If Nora promises results as stated, then I believe there will be a good market for it. But looking at the retail price of $300, I can see the majority of the audience being deterred. If the price can be knocked down to a range of $150-$250 and solves what it claims to solve, I can see a lots of units being sold. There is a specific market for this item, and it is couples that sleep together and one or both individuals snore. Knowing how much of a nuisance snoring can be, couples will be glad to have this has a household item. A couple can drop $300 dollars and purchase a Nora, or they can sleep in different rooms. What will it be?

Verdict: Pass

Side thought: Recalling all the different devices that are in the bedroom, sleeping has become rather mechanical. Imagine an individual sleeping with an alarm clock, a Tempur-Pedic mattress, a heating pad, a T.V in their room and finally a Nora. What ever happened to just sleeping in a room with only a bed?

https://www.kickstarter.com/projects/behrouz/nora-the-smart-snoring-solution?ref=discovery